DreamWorks Animation has launched a new YouTube channel, featuring original live-action and animated short-form content.
DreamWorks TV will feature characters from its feature films, including the “Shrek” franchise, Puss in Boots and Kung Fu Panda, family-friendly versions of reality TV shows “Prank My Parents” and “Record Setter Kids,” the original animated Web series “Jimmy Blue Shorts,” “Gorillaville” and “Report Card,” and “Richie Rich,” an original scripted series.
The channel will be overseen by Awesomeness TV founder Brian Robbins. DreamWorks Animation acquired the teen-oriented YouTube network Awesomeness TV for $33 million in 2013.
“We’re tapping into the invaluable knowledge that Brian has amassed from his success with Awesomeness TV to create a unique, short-form, laugh-out-loud mobile experience for families,” said DreamWorks Animation CEO Jeffrey Katzenberg. “This is a huge opportunity for the DreamWorks brand.”
Robbins added: “DreamWorks TV is committed to delivering original content, from scripted live-action series based on great characters like Richie Rich, to fresh new animated characters like ‘Jimmy Blue Shorts’ to vlogs and other short-form content featuring the much beloved Shrek, Po and Puss in Boots. We are combining the DreamWorks brand with lessons learned from Awesomeness TV to create content that will be embraced by families everywhere.”
Also featured on the channel is the live-action sketch comedy series “OMG,” the stop-motion series “Report Card” and the animated comedy “Fifi Cat Therapist.”