Asthma UK has been trying to get word of better managements techniques out into the younger asthmatic population of the country. They’ve been employing social media towards that end and have set up a Facebook page called ‘Big Up Your Chest’ which has all sorts of lifestyle tips and tricks which could well help younger people embrace and then live with their condition. It’s hard to make health cool to younger people but one of the most effective ways of doing so involves enlisting people those kids might look up too.
Laura Trott is an Olympic gold medal winning track cyclist who has had severe asthma since she was a child. Having overcome the adversity of the condition and then achieved physical excellence on the public stage had brought her to the attention of British people and to Asthma UK itself. Trott has become the face of the charity and its ‘Big Up Your Chest’ Facebook page and through her patronage the page is growing all the time. It’s currently got over 4000 ‘likes’ and that number’s on the rise.
Hopefully given some more time the page will become well used by younger people looking for the best ways to manage their condition and achieve their dreams!