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Rising numbers of Korean women are having pubic hair transplants to combat a rare condition.
Surgeons are being increasingly called on to transplant hair from the heads of women, to their pubic region.
Doctors in the country have seen a 160 per cent rise in the procedure between 2010 and 2012, according to the International Society of Hair Restoration Surgery.
The operation is particularly popular among Korean and Mongolian women, Refinery29 blog reports.
The condition pubic atrichosis or hypotrichosis causes sufferers to lack pubic hair, which is a sign of health and fertility in Korean culture.
Rising numbers of Korean women are undergoing a procedure to have hair from their head transplanted into their pubic region, to combat a condition which leaves them with insufficient pubic hair
One Korean clinic estimates that 10 per cent of Korean women have pubic atrichosis, which means they lack pubic hair but are otherwise healthy.
As pubic hair is seen as a sign of sexual health and fertility, many women suffer from psychological stress.
Surgery is the only solution to the condition, according to the journal of Dermatologic Surgery.
The procedure starts at $2000 and involves doctors taking hair from the head and inserting it into the pubic region, by inserting bulbs into the women’s skin.
The procedure takes two to four hours, but it may take a few sessions for the hair to take root.
After the hair transplant, women can grow their hair into a new shape, such as a, fan or diamond.
Writing on their website, a spokesperson from the International Society of Hair Restoration Surgery said: ‘While loss of scalp hair is more likely to concern East Asian men, some East Asian women and/or their husbands are concerned by the loss of female pubic hair.
‘Loss of pubic hair, or failure to grow pubic hair, is somewhat more common in East Asian women than in women of other ancestry.
‘Transplants of pubic hair may be considered as a procedure to help an East Asian woman recover satisfactory self-esteem.’
WOMEN WHO SHAVE THEIR BIKINI LINE PUT THEMSELVES AT RISK OF INFECTION AND SKIN DAMAGE, DOCTORS WARN
Women who shave their bikini lines risk complications such as infections, burns, severe itching, rashes or cuts, a study has warned.
U.S. researchers found that 87 per cent of women currently remove all or some of their pubic hair, with the majority using a razor, while the rest admitted to getting a bikini wax at least once in their life.
Almost two thirds (60 per cent) of the women also reported experiencing at least one health-related complication, which also included invisible cuts to the skin called epidermal abrasions, ingrown hairs, bruises or allergies.
Overweight and obese women were found to be twice as likely to experience a complication than their slimmer counterparts and three times more likely if they removed all of their pubic hair rather than just some of it.