Ayurvedic treatments take a natural and holistic approach to life, from treating illnesses to improving wellbeing through exercise and mental approach. With so many people choosing a lifestyle that aims to be closer to nature, such as organic produce and natural weight loss regimes that shy away from pills and fad diets, this way of working could lend itself well to the beauty industry’s demands for fewer chemicals but better results. Many people are aware of the dangers of chemicals in and on their bodies, but are at a loss of how to overcome this due to a lack of alternatives. But companies are catching on to what consumers are asking for and are looking to supply it through Ayurvedia.
One of the key teachings of Ayurvedia is the control and reduction of stress, which is a common problem in today’s society. Stress is not only bad for your health but it’s one of the key factors in premature ageing, so is an aspect of skincare which the beauty industry is trying to hone in on. Through using Ayurvedic practices, it could manage this element of skincare more effectively through combining stress relief and anti-ageing with a more natural approach to looking after oneself. As the cosmetics companies look to better ways to offer consumers what they need and desire, this could be the solution to everyone’s requests.