In the area, a new bylaw has been passed which will create a specific category for body rub down services – this will include the services of manipulating, massaging, stimulating and touching any aspect of a person’s body in the hope of appealing to an erotic inclination. These new definitions of what is legally acceptable in non-erotic wellness centres and massage therapy businesses, in addition to the massage parlours being targeted in the bylaw, will help to regulate the services offered across the city. For example, a zoning restriction will stop any rub down parlours to operate within a 500 metre radius of a school, place of worship or an adult entertainment business. Likewise, they will not be allowed to set up business within 100 metres of a residential area or apartment communities.
The window coverings of both non-erotic and erotic parlours will also be included in the bylaw, whereby erotic massage parlours will have covered windows in comparison to non-erotic parlous which will simply have transparent window coverings. This will help, as with the regulation, to monitor and differentiate between the two types of business. Covered windows are already a standard issue in the 25 existing body rub parlours in Toronto.