Regulations

As one of the world’s most comprehensive lighting ordinances went into effect last month, France — including the City of Light — grew darker late at night. Between the hours of 1am and 7am, shop lights are turned off, lights inside office…

“Going green” is not just good for the environment, but also for successful advertising. This is according to a new report, released last week by the Worldwatch Institute, which says that marketers have put more resources into “green”…