Anti-ageing wellness is important to you, but would you be prepared to put your money where your mouth is? The manufacturers of a new anti-ageing cream are hoping you will, as Cult 51 contains the most expensive ingredients ever.
For a 50ml jar of the cream, which went on sale online and at upmarket London store Fortnum and Mason last week, you can expect to pay £125. This is the equivalent of forking out £94,000 for a tonne, so no one is going to do that, right? Supposedly, celebrities such as Kelly Brook and Myleene Klass are already fans of the night cream, but if you’re hoping to follow suit, you have a long wait on your hands – 5,000 are already on the waiting list due to great clinical results. Made by British chemist Richard Mears, Cult 51 has performed well in clinical trials – reversing the signs of ageing in just six weeks. The night cream can reduce the appearance of wrinkles and fine lines by up to 52% in 28 days, increase your skin’s absorption of oxygen by 45%, and reduce your appearance of age spots by up a quarter in just 12 weeks.
According to Mr Mears, Cult 51 simultaneously stimulates your skin to produce its own collagen, and increases your skin’s cell production and oxygen flow. This makes Cult 51 the first skin care product on the market that can claim to have ‘3D effects,’ says Mears. The main ingredient in Cult 51 is ATP – a naturally found cell-producing compound which diminishes with age. Mears asserted that the cream will increase your ATP levels by up to 65%, strengthen your skin’s capillary walls (which boosts blood circulation) and reduce the amount of melanin in your skin – which leads to age spots.
Mears commented, ‘Most anti-ageing creams do only one or two things, so consumers end up buying several products, such as those aimed at day time use, nights, the eyes and skin brightening, to get the full benefits. Brands want to sell many products to their customers and maximise sales. However, there is an accepted wisdom within skin care that the skin can only absorb so much and that too many products actually smother it, preventing it from functioning naturally.’