Tired of leaving shops with ill-fitting purchases and a bruised sense of self, one Australian start-up is hoping to provide a more inclusive (read: less dispiriting) shopping experience for women of every shape and size.
Sizeable is an online shop that lets you choose between six different real-life models – Rosie, Lucy, Jess, Andrea, Sherena and Susan – based on their body type and measurements. And these aren’t vague categories based on whether you’re a ‘bean’, ‘pear’ or ‘apple’-shape either. With every product, you’re provided with full measurements for each size as well as comparative measurements of the model – because very rarely do women sport the same number on the top and the bottom.
While buying online always carries with it an element of risk, such guidance certainly comes in handy when you have to skip the dressing room entirely. And with a growing roster of models and some standout local brands, including Limedrop, Ruby Sees All, AD by Haryono Setiadi and Leonard Street, jumping on board, it takes a huge amount of anxiety out of the whole online shopping process.
Why aren’t more shops using fit models in varying sizes to showcase their wares? With more options, not only can women see how clothes could potentially fit their shape, they would get a surge of body confidence thanks to the increase of size representation within the industry. Of course, such feel-good feels would encourage the apparel-purchasing population to buy more, so it certainly makes fiscal sense in the long run.