“We are honored to be recognized by an industry-leading awards program for the advancements of our online global community,” said Rob Palleschi, global head, Hilton Hotels & Resorts. “Hilton continues to build its legacy of innovation by evolving its social media channels to connect with today’s travelers – from sparking a desire to travel during an ordinary morning routine to sharing tips and offers that our followers can take advantage of on the spot.”
Hilton Hotels & Resorts is the 2014 winner of the “Best Use of Foursquare or Other Location-Based Services” award. The award-winning campaign was based on a study Hilton Hotels & Resorts released in 2013 revealing that 4.5 million people were losing more than six days of annual leave each year and suffering from “Vacationitis,” a condition coined by the brand to describe those who fail to take enough time off from work. To help create awareness around the brand’s research findings and launch “International Use it or Lose it Week,” a time employees are encouraged to check their annual leave balance, Hilton Hotels & Resorts launched Vacationitis Foursquare post check-in ads in categories where people are typically commuting or traveling for work to remind them to take a break from their routines with a vacation.
“Foursquare works with great brands to help them reach the right people at the right place at the right time,” said Steven Rosenblatt, Chief Revenue Officer at Foursquare. “The Hilton campaign utilizing our place-based ads was incredibly successful, and a great example of how Foursquare can use our data to work collaboratively with national brands to create innovative programs.”
Travel + Leisure received hundreds of 2014 SMITTY Award entries from companies across the travel and tourism industry, including hotels and resorts, cruise lines, airlines, airports, tour operators, convention & visitors bureaus, travel agencies, attractions, car rental agencies, independent journalists and bloggers and marketing and trade associations. A jury of digital insiders evaluated the submissions and named 2014 SMITTY Award winners and runners-up in 30 categories. The winning companies went above and beyond to connect with and provide for their online audiences, boasting the most fun, informative and engaging social media strategies.
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