emotion

You’ve probably heard of anorexia. It’s one of the world’s most common eating disorders and involves a person starving themselves even though they feel intense and painful hunger. As the term ‘emotional anorexia’ implies it can also leave…

There is one universal truth about engaging with your audience on social media: you have to use emotion. With businesses it can often be overlooked in a rush to push the sales message of the brand first. But in social communications emotion…