A new trend is being noted in South Africa for anti-ageing treatments, from wrinkle smoothers to lip plumpers, which South African’s are going crazy for, according to new research. Doug Ingram, from pharmaceutical company Allergan has stated that it’s not all about the vanity aspect of anti-ageing – it’s the way your feel on the inside and the effect it has on your confidence. If you feel better about your appearance, that will come through in your attitude and your approach to other areas of your life. With far more options than people had 20 or 30 years before, many people are opting for small, non-invasive treatments to fend off the years and create a more youthful appearance.
The most popular treatments are non-invasive procedures such as Botox injections to reduce the appearance of wrinkles, as well as hyaluronic fillers which help to plump the skin and smooth out lines around the eyes and lips. The majority of consumers in South Africa looking for anti-ageing treatments are the middle class, who are in demand for natural looking solutions to wrinkles, lines and dull skin. These types of treatments and surgeries are a lot more common than they were in the past, with plastic surgery and surgical solutions to skincare issues more mainstream than they were just 10 years ago. The majority of consumers are women, but Allergan has noted that a growing number of people seeking anti-ageing treatments are men who want to feel more confident in their appearance.
Modern society has placed an enormous amount of pressure on people to look younger and thinner for longer, so it’s no surprise that surgical treatments which offer these youthful effects in next to no time have become so popular. As surgery and cosmetic treatments become even more mainstream, it will no doubt be considered the norm to opt for Botox or dermal fillers to create that youthful look we all aspire to.
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