Anyone who has struggled to find a unique and not-lame greeting card can take heart: Threadless and Recycled Paper Greetings have joined creative forces to launch a new line of greeting cards, available nationwide at Target.
The line, which launched Monday, features the designs of 61 independent artists from 18 countries, furthering the mission of Chicago-based Threadless to provide artists exposure and compensation for their work.
“The chance to have artwork sold in retail locations across the country is a huge deal for these artists, as it provides the chance for more people to see and purchase an artist’s work through a physical retail experience,” Threadless founder and CEO Jake Nickell said in a news release.
Threadless, an online artist community best known for its crowdsourced T-shirt designs, will have an ongoing greeting card challenge in which artists submit designs that are voted on by its 3.2 million community members; those with the most votes get printed.
Chicago-based Papyrus-Recycled Greetings, a joint company that merges the artistic innovations of stationary giant Papyrus and the independent artist community of Recycled Paper Greetings (under the umbrella of parent company American Greetings), is “a perfect fit” for Threadless given the “shared commitment to originality, creativity and independent artistry,” Sue Buchta, president of Papyrus-Recycled Greetings, said in the release.
The cards, which will retail at $3.99 each, can be viewed at threadless.com/recycled-paper-greetings.
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