CRANSTON, RI–(Marketwired – June 17, 2014) – Alex and Ani, one of America’s fastest growing lifestyle brands, announced today it is entering into its first global licensing agreement with Hasbro, Inc., to create the Alex and Ani MONOPOLY Collection of expandable wire charm bangles. The collection, which will be available in late Fall 2014, will feature four tokens presented as charms, three classic — the house, the car and the Scottie dog and the newest token added to the game — the cat, which was chosen by MONOPOLY fans in a worldwide vote in 2013. All tokens are representative of the iconic MONOPOLY board game first introduced in 1935 and since enjoyed by more than a billion people worldwide.
“Expressing one’s individuality and taking time to think about life is at the core of everything we do, and MONOPOLY is a game that teaches us valuable lessons about life, whether we are children or adults,” said Carolyn Rafaelian, Founder, Creative Director and CEO of Alex and Ani. “Hasbro is dedicated to creative expression and social responsibility; we are proud to partner with a fellow Rhode Island company that shares similar values and strives to make a positive impact to the lives of people around the globe.”
The Alex and Ani MONOPOLY Collection is MADE IN AMERICA WITH LOVE and is part of the company’s Affinity program which builds relationships with world-class companies, creates co-branded pieces for consumers and encourages innovative collaborations. Alex and Ani currently counts over 100 license agreements.
“The Alex and Ani MONOPOLY Collection is a great example of Hasbro’s strategic approach to keeping the MONOPOLY brand highly relevant, collectible and fashion-right,” said Simon Waters, Senior Vice President, Global Brand Licensing & Publishing at Hasbro. “The collaboration with Alex and Ani will perfectly translate the DNA of the MONOPOLY brand into a fresh breakout line that will allow our fans to enjoy this jewelry for many years to come.”
Consumers will find the Alex and Ani MONOPOLY Collection in the company’s 41 retail stores, online at www.alexandani.com and more than 1,500 retail partners both domestically and internationally beginning in Fall 2014. Made from recycled materials in the United States, each bangle in the collection is available in Alex and Ani’s two signature finishes, Rafaelian Gold and Rafaelian Silver, and affordably priced at $32.
About Alex and Ani
Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn Rafaelian, Founder, Creative Director and CEO. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.AlexandAni.com for more information.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA) (NASDAQ: DISCB) (NASDAQ: DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.
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