If you want to improve your anti-ageing wellness, you might want to go a little bit vegan. This is according to a clinical test carried out by the makers of Genistein – a serum containing a natural plant-hormone in soya, which boosts skin elasticity and strength. In the study, 53% of women who participated said that their skin felt firmer and appeared younger looking within just one month of using genistein.
Around 2,000 women, aged between 50 and 65 took part in a clinical trial in 2011. The researchers took photographs of the women’s ‘crow’s feet’ wrinkles around their left eye area, and asked the participants to apply two or three drops of genistein to the same area twice a day. After one month, the women were photographed again after one month and, in 53% of the volunteers, the results were visibly improved.
Formulated by Swiss cosmetic firm, Swisscode, Genistein works by inhibiting the action of enzymes which reduce and degrade the production and quality of your collagen and elastin as you age. Collagen is the protein which gives skin its strength and elasticity, and now yours can get a real boost when Genistein goes on sale online in the UK for the first time later this month.
If your wellbeing is affected by menopause, the serum should be particularly effective for you as it is during this time that your oestrogen levels fall, which in turn depletes the levels of collagen and elastin in your skin. User Julie Martin, 63, explained, ‘The genistein serum is superb. My skin is 63 years old and needs a lot of help. My skin feels so supple after application and the skin around my eyes has definitely improved. I never would want to be without it.’
According to Wolfgang Mayer, spokesman for Swisscode, ‘As we age the skin becomes thinner, looser, and less elastic. In men this is a fairly gradual process, but in women this accelerates as we age and there is a drastic change with the onset of the menopause. Genistein works in a similar way to oestrogen, without any of the associated hormonal side effects. It blocks enzymes which cause the depletion of existing collagen, as well as stimulating the production of new collagen. Women who’ve used the serum have seen a dramatic reduction in lines and wrinkles in just a few weeks and have been astounded by the results.’
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