The Standard Chartered Bank held an art exhibition titled ‘The Artists’ Vision: Seeing is Believing’ at its MM Alam Road Branch on Saturday.
According to a statement, the exhibition of drawing, paintings, photography, sculpture, ceramics and music was organised in line with the bank’s philosophy of understanding and celebrating local culture and its commitment to community-based programmes.
The statement says that the bank staunchly believes in showcasing country’s artistic talent, recognising that Pakistan’s rich cultural heritage deserves to be celebrated.
The inspiration to organise this event flowed from bank’s global initiative, ‘Seeing is Believing’, through which the bank has been working to eliminate avoidable blindness since 2003.
The aim of this event was to not only provide clients with a memorable experience of contributing towards the celebration of Pakistani art but also to bring people together for a noble cause.
A portion of the sales proceeds will be donated to the bank’s local community investment partner in the ‘Seeing is Believing’ initiative, the Layton Rehmatullah Benevolent Trust (LRBT).
The bank will match the amount raised for ‘Seeing is Believing’ through this event, doubling the impact of everyone’s generosity.
The aim of the Standard Chartered Bank is to raise $100 million by 2020 and to reach 50 million people worldwide.
The bank says that with guidance and collaboration of non-government organisation partners like Sight Savers International and the LRBT, it has been able to reach 11 million people since 2003, helping to bring essential and quality eye-care to some of the poorest communities.
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