10107_EN_Fresh, Local, Seasonal – The Rise of Farmer’s Markets

Farmer’s markets have become increasingly popular in recent years and now most large towns host a farmer’s market once or twice a month. These markets are a great place to find fresh, healthy, locally-grown produce. And when you shop at a farmer’s market, you have the added benefit of knowing that you are supporting your local economy and helping the environment by avoiding highly packaged, chemical-laden produce that’s been flown half way across the world.

The trick to successful shopping at a farmer’s market is to go with an open mind. You never know what you will find and different products will be in season at different times of year. Buy ingredients you haven’t tried before and get creative trying out new recipe ideas.

Remember that the produce at a farmer’s market might not look as flawless as that at your local supermarket. This is because supermarkets will often refuse to take products that aren’t perfectly shaped and unblemished. But just because the produce may be an odd shape or have mottled skin doesn’t mean there’s anything wrong with it. And if you’re unsure, the stallholders will be very happy to answer any questions you have.

Take your time to enjoy the experience, sample the produce and get new ideas. Remember to take your own shopping bags and plenty cash in case the stallholders are unable to accept credit card payments.

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