The Next Beauty Trend? Being Generous!

People spend a lot of money on beauty products and cosmetic surgery to improve their looks, yet it is possible that doing good could help to draw inner beauty to the surface, says research from Indiana University. Along with an increase in happiness, confidence, and even physical health givers also come across as physically attractive. Says study co-author Femida Handy, “Although we cannot fully explain why the link between giving behaviours and attractiveness exists, we find remarkable consistency across the studies, despite being conducted at different times, using different participants, and using different methods and measures.” Adds study author Sara Konrath, “Our findings suggest that beauty products and procedures may not be the only way to enhance an individual’s attractiveness. Perhaps being generous could be the next beauty trend.”

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