Is Organic Really Tastier?

Although manufacturers of organic products are unable to claim that their produce tastes better than non-organic versions, it seems that consumers assume ‘organic’ means ‘better-tasting’ anyway. Participants in a Swedish study were given two identical cups of coffee and told that one was organic. Although there were no differences between the two cups, the participants claimed the one they thought was organic tasted better than the other. This suggests that we make assumptions about a product based on the packaging and will expect a product to taste better simply because it is labelled ‘organic’. Other studies have shown that organic food is not necessarily better-tasting or more nutritious than non-organic versions but remains a popular choice for consumers looking for a diet free from pesticides and other artificial ingredients.

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