A new diet and nut-rition craze is sweeping Singapore, with the country’s residents jumping on board with a health food that lowers bad cholesterol, is high in antioxidants, fibre and omega-3 fatty acids. What’s the nut in question? Walnuts, of course!
Four, different walnut suppliers in Singapore have reported that there’s been a surge in demand for this gnarled kernel, as more and more people become aware of its health benefits. Not only do walnuts contain protein and unsaturated fat, as well as its other previously mentioned wellness-boosting components, but, when eaten as part of a healthy diet, walnuts are also immensely beneficial to your heart wellness. Even Prime Minister Lee Hsien Loong has been snapped with a can of shelled walnuts was sitting on his table, within easy reach.
At Tai Sun Food Industries, a company which sells baked walnuts from the United States under its Nature’s Wonders brand, the sales of walnuts have tripled in the last six months. This is according to marketing manager, Ms Esther Loo, who noted, ‘Customers are becoming increasingly aware and discerning. They even come to us requesting specifically for US walnuts because they heard that these walnuts have better taste and quality.’
In a response to the healthy demand for the honey roasted walnuts mixed with the cashews it now sells, a spokesman from Tong Garden reported that the company is looking into introducing plain baked walnuts to its product range next year. Sales of a mix of these two nuts have risen by roughly 20% in the past two years, which companies have attributed to a growing market for healthy food products and more research on the health benefits of walnuts.
Also, after articles on the cancer-fighting properties of walnuts were published last year, Seng Hua Hng Foodstuff, which manufactures the Camel Nuts brand, said sales of its baked and raw walnuts have gone up by 39%. However, overall, the company’s best sellers are still cashews, pistachios and almonds, with walnuts accounting for less that 1% of its total sales. Yet research and development manager for organic food wholesaler and retailer Nature’s Glory, Mr Christopher Lim, said that walnuts are one of the top sellers among its nut and seed products – and the demand for them is growing.
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