It’s never a nice moment when you look in the mirror, and see a slightly older-looking face than you remember. It’s a battle to retain a youthful appearance, one that gives your emotional wellness a severe beating – especially when you see other women your age looking younger, and wonder “What’s her secret?” If that’s the self-esteem-knocking case for you, a new study says stay clear of France.
According to a new survey, by the time British women reach the age of 40, their French counterparts look seven years younger. Commissioned by Escentual.com, the survey discovered that over 80% of British women think that French women are the best preserved in the whole of Europe and that they age much more gracefully than us Brits. And what’s the answer? Their anti-ageing skincare regime.
33% of French women start using skin repair, anti-ageing creams and serums as early as the age of 15, which is, on average, five years earlier than when British women start an anti-ageing skincare regime. By the age of 20, nearly two thirds of French women are using specialist anti-ageing French pharmacy brands like Avene, La Roche-Posay and Caudalie, which the vast majority of British women surveyed said is the secret to French women’s youthful visage. On this side of the Channel, women don’t tend to start skincare routines until the age of 25, and only half of British women reported having a consistent regime of anti-ageing skincare.
According to Escentual.com skin-care expert Emma Leslie, ‘British women tend to start using anti-ageing products when they start to see the first effects of ageing, which can be a bit too little too late, whereas French women will often take preventative measures even when they are in their mid to late teens. French pharmacy skin-care brands also lead the world in the latest anti-ageing research, and several of our customers have asked for us to run promotions for these brands like Avene, La Roche-Posay, Caudalie and Nuxe, so that they can discover French women’s beauty secrets.’
However, if French women’s skin is lighter, then so are their wallets. The average female over the age of 15 in France spends £78 every year on facial skincare, amounting to a country-wide yearly expenditure of £1.9billion. This makes France the biggest spender on anti-ageing products in Europe, by far. Here in the UK, on the other hand, we spend less than half that amount (£854 million), which indicates that youth and beauty is possible later on in life, but it comes at a cost.
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