Petzbe is like Instagram, but with a strict “No Humans Allowed” policy. The feed is a stream of cat and dog photos featuring captions and comments in the voices of the pets. On Petzbe, you don’t just post about your cat. You become your cat.
The free app is available on iOS. Create an account for Fluffy—username, bio, the whole nine yards—and then you’re free to roam a world of pets. You’ve got your profile, which you can access by clicking the paw print in the bottom right corner. To the left of the paw print, click the cat-dog icon to browse pets categorized by breed. Or click the bone icon to search topics like Fashion and Petzbe Portraits. Instead of “following” pages and “liking” posts, encouragement is offered in “sniffs” and “licks.”
Since launching last month, the app has amassed more than 2,000 users. To keep them on the same page, the app includes a feed with the latest Petzbe news (Roofis is a dad!) and encouraging frequent user challenges. The latest was Petzbe’s “Lend a Paw” challenge: For each photo users posted showing a paw, Petzbe donated $1 to animal rescue centers, resulting in a total of $1,000 to the ASPCA. For now, Petzbe is small enough that it can afford to pay this out of pocket. As Petzbe expands, the app’s creators hope to partner with animal rescue centers to keep similar challenges alive.
course www.wired.com
Comments are closed.