Pure, milky skin is often a sign of an excellent anti-ageing regime, but would you actually want milk-y skin? The makers of Immupure skin products are hoping you would, as their cow-colostrum products are now available in 17 countries around the world. Colostrum is the pre-milk produced by mammalian mothers in the first 24 to 72 hours after giving birth, which may leave you wondering if your anti-ageing wellness is really worth it.
However, colostrum is packed with the nutrients, antibodies and general goodness that a newborn needs in its first hours of life, and so it stands to reason that it could benefit your wellbeing too. This fact was recognised by Detlef Fuhrmann, a German economist who spent decades working in the pharmaceutical industry in the US, and so he developed Immupure; a range of anti-ageing skincare products that claims to rejuvenate cells, smooth wrinkles, firm elasticity and supply the skin with essential nutritional elements and vitamins.
Consisting of a cleanser, eye serum, wrinkle smoothing serum, daily moisturiser and night cream, the range was launched three and a half years ago at Henry Bendel’s on New York’s Fifth Avenue. It only took a year for Immupure to become the best-selling skincare line in the history of the store, which, it’s probably worth noting, has been around since 1898. So should you be following the herd?
The makers of Immupure use colostrum from cows, as it is approximately 30 to 40% more potent than colostrum from other mammals. However, if you’re concerned that there are calves out there being robbed of their necessary nutrients, don’t worry. While a beef cow produces about six gallons of colostrum and a milk cow produces about eight gallons, a calf only needs the first litre after it is born. Immupure only takes the colostrum after the first day when the calf has had its fill, and the company also has a system in place where they can track every gallon of colostrum back to the cow that it came from.
According to Fuhrmann, ‘Our main target group is ladies in their 30s or 40s, which means they are likely to have children and they know what colostrum is. We are seeing an extremely strong shift towards natural products. The more educated people get, the less they want to put all these chemicals on their skin. Our product is hypoallergenic and free of oils and parabens, which means it can be used by pregnant women, lactating women and by patients that have survived cancer, because once you have survived cancer, you cannot use anything with parabens in it.’
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