Everyone says they want to take a digital detox, but few rarely do it. Now Vitaminwater is giving people a real incentive. It just launched a $100,000 contest for people who want to stop using their smartphones for a year. The catch is that, well, you have to ditch your smartphone for a year. Also, the company reserves the right to check in on you like a grounded child.
The gist is that the Coca-Cola-owned brand is asking people to tell them on social media what they would do if they weren’t tethered to their phone for every waking hour. Employees at Vitaminwater will then sift through the entries and choose winners, who will be given a dumb-phone for the year. If the contestants are able to complete the challenge–and not even touch their friends’ devices for even a second!–for a year, they supposedly will be given a hundred grand.
Here are the official rules:
Post on either Twitter or Instagram your pitch for what you’d do if Vitaminwater freed you from the shackles of your iPhone or Android. The brand adds: “Go wild, be out there, and wow us. Make sure to include hashtags #nophoneforayear and #contest.”
In about a month, the company will choose the winners, who will be asked to give up their smartphones.
If they are able to successfully complete the challenge, Vitaminwater will award them the prize money.
Winners will be given a “1996-era cellular telephone that may be used for communication during the contract time period, including a monthly phone plan accompanying the phone,” according to the official rules. And the company will keep track of whether or not they are able to commit to the dumb-phone life–this includes participating in a “lie-detector test at the end of the contract period.” As you can see, Vitaminwater means business.
source: www.fastcompany.com
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