August 12, 2014: Dr. Christopher Asandra says NuMale Medical Centers’ philosophy is to offer men a place to go for their complete sexual health. Erectile dysfunction is often indicative of other medical problems, he says. (Dennis Domrzalski | Albuquerque Business First)
Two weeks ago, NuMale Medical Center, a erectile dysfunction and men’s sexual health clinic, began a 12-station radio ad blitz in the Albuquerque area. Its radio spots run every 60 minutes. The blitz paid off. When the company’s Albuquerque clinic opened on Aug. 11, it had a three-week backlog of appointments every half hour.
Sometimes advertising really does work.
Especially if you’ve got a service for which there is a pent-up demand and no competitors to siphon away business.
Two weeks ago, NuMale Medical Center, a erectile dysfunction and men’s sexual health clinic, began a 12-station radio ad blitz in the Albuquerque area. Its radio spots run every 60 minutes.
The blitz paid off.
When the company’s Albuquerque clinic opened on Aug. 11, it had a three-week backlog of appointments every half hour.
The company, which now has clinics in six U.S. cities, has to rely on heavy advertising because insurance doesn’t pay for its services and the subject has been somewhat taboo, said NuMale Vice President Justin Pulliam.
“We want to take a fairly taboo subject and educate people ab out it,” Pulliam said. “This [erectile dysfunction] is a medical condition. We want to make NuMale the branded name for men’s health.”
The company’s ads have offended some people, but it won’t be deterred in getting out its message about its comprehensive strategy to treat the condition, said NuMale Chief Medical Officer Dr. Christopher Asandra.
“We are not selling sex, and we are not selling erections. We are selling a way for men to regain their confidence and restore their relationships,” Asandra told Albuquerque Business First. “We want to provide a place where men can go for that.”
The privately-held company was founded in Milwaukee in May 2013 and now has clinics in Austin, Chicago, Green Bay, Las Vegas, Omaha and Albuquerque. It hopes to open five or six more clinics in the U.S. before year end, and in two to three years it hopes to be in nearly every major city in America, Asandra said. Each clinic is seeing 3,000 to 4,000 new patients a year, he added.
Comments are closed.