Wellness experts are always imploring you to eat a healthy breakfast. Breakfast gives you energy to last the day, aids weight loss and keeps you going until lunchtime, but now your breakfast cereal could keep you going in other areas too; namely, the bedroom. This is according to manufacturers of Sexcereal, the world’s first gender-based breakfast cereal that has increased in popularity since it appeared on the US Dragons’ Den in January.
So what makes this cereal so sexy? In the ‘male’ version of the product, you’ll find a good dose of testosterone-supporting ingredients, such as bee pollen, wheat germ, black sesame, camu camu and more! According to the Sexcereal website, wheat germ is also high in vitamin E, which is known to support male vascular health and increase your circulation.
For the ladies, hormonal imbalance will be a thing of the past, allegedly, due to the cereal’s combination of ginger, sunflower seeds and almonds. Ginger has an ancient reputation as an aphrodisiac, whilst the website says that flax seeds, another female-cereal ingredient, contain phytoestrogens, helping to balance oestrogen in the female body. Both cereals list rolled oats as their first ingredient, also sharing elements such as coconut sugar, cacao beans and chia seeds.
However, as federal regulations prohibit food producers from making certain ‘out-there’ promises, the Sexcereal doesn’t overtly boast that it can boost your libido or the amount of sex you have. Therefore, you have to read between the lines, with catchy phrases such as ‘Fuel your fire’ and ‘nutrition with passion!’ Sexcereal founder, Peter Ehrlich, said ‘All Sexcereal is is a collection of whole foods that point the way to sexual health.’
In terms of the rest of your wellbeing, Sexcereal does seem to have the makings of a nutritious breakfast. It’s low in sodium and sugar, and contains plenty of vitamins and minerals, protein and fibre. However, when it comes to your sexual wellness, Andrea D’Ambrosio, a registered dietician and nutrition counsellor in Mississauga and Waterloo, commented, ‘I think it’s definitely possible that foods can support sexual health. I think this is more-so a product with very good intentions, and the marketing really takes over to sensationalise nutrition on it.’
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