It wasn’t long after the chief executive officer of a North Carolina-based packaging company began providing the Omega Heaven cookie as a break-time snack for his employees that he realised the many health and nutritional benefits the nutritious dark chocolate-covered oat-fibre and fish oil snacks on offer.
As well as promoting the cookies’ great taste and numerous health benefits, CEO Jim Anderson said that there’s also the corporate branding advantage that can be put into place by using the Global Packaging Solutions logo on the individually-wrapped cookies. It is a multi-facetted venture.
“Everyone likes the ability to have to their name on things,” he said. “I think that this is a nice product that you can offer to your employees and show you have pride in the company. When employees see things with their name on it, they think, ‘That’s kind of neat’.”
The founders of Omega3 Innovations were hoping exactly the same thing when they scheduled the launch of their corporate-wellness packaging. There can be no doubt that the combination of oat fibre, dark chocolate and omega-3 fish oil is good for the health of the workers and that the co-branding with the company logos helps a company market their corporate wellness programs to staff.
Each of the Omega Heaven snacks contains four grams of oat fibre or the level of fibre that is found in an average serving of oatmeal. The cookie also has lots of goodness that is derived from omega-3 fish oil; around the same level as three fish oil capsules.
This could be the way forward in promoting the idea of corporate wellness and if it catches on we could this sort of thing going on all the time.
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