Technology undoubtedly has more of an impact on your wellbeing than it ever has before, continually penetrating and transforming the world of healthcare and wellness as we know it. Technology provides many benefits to the medical profession, including email correspondence between doctors and patients, the electronic transmission of medical records, scheduling appointments and procedures, and maintaining communication with physicians, nurses, insurers, employers and workers. According to Rey Pasinli & Jason Taylor, the Executive Directors of leading merchant services provider Total-Apps, the main benefit of using technology in healthcare is that of convenience.
Pasinli and Taylor note that the convenience-enhancing technology ‘will continue to garner attention, particularly as the federal government begins to enforce the Patient Protection and Affordable Care Act (PPACA), in which more information – more transactions, purchases and sales of health care-related items – will become commonplace. The key factor responsible for making these scenarios a reality depends on the quality of the e-commerce engineering experts – the merchant service provider – with the knowledge, expertise, infrastructure, compliance and innovation to achieve these tasks.’
‘Remember,’ Pasinli and Taylor urge. ‘The volume of activity, along with the necessary security to protect sensitive or confidential data, rests with working with technical leaders who understand this subject and its urgency for companies, employers, workers, insurers, hospitals, pharmacies and the many other organisations that play a role in the healthcare sector. All of these actors have a valuable contribution to make, but, if we are to make a successful transition to the web, if we are to customise solutions that make credit card processing (which will be the chief means of payment online) successful, then companies…must perform their own due diligence.’
But what qualifies Pasinli and Taylor to make such bold claims? ‘We write these words from our own collective wisdom, based on our appreciation of and anticipation for one of the most significant events in the history of e-commerce,’ they assert. ‘Think, for a moment, of the magnitude of this issue; tens of millions of people, as employees, patients or independent contractors, will be making more medical purchases online – and, on the other side of those transactions, are the engineering experts who will guarantee this experience is fast, simple, secure and reliable.’
Pasinli and Taylor continue, ‘In our work as Directors of Total-Apps, where we see the other side of the Internet, the proverbial back-end responsible for making this vast universe of otherwise chaotic and confusing dealings orderly, our advice to companies – our frank admonition for the promotion of corporate wellness – is, again, very clear: Everything relies on the credibility, intelligence and flexible solutions that a merchant service provider can offer. Again, this point bears repeating because, as consumers, medical patients and members of various online communities, we, as a society, tend to take the Internet for granted. In other words, few of us stop to consider the enormity of the technology – the instantaneous flow of information and the rapidity of responses, from individuals around the globe – that maintains the success of this virtual world.’
‘Our passion for this issue reflects our thorough understanding of the technology involved in making this ambition a reality,’ Pasinli and Taylor conclude. ‘But, more candidly, and with all due respect to other merchant service providers, we believe now is the time – for companies – for choosing. Now is the time to customize, implement and facilitate credit card payments, without compromising quality, exceeding costs or breaching security. Now is the time to act – boldly, but intelligently – and research the right merchant service provider to manage this broad portfolio of responsibilities. Based on these criteria, and with eagerness to make convenience (and ease-of-use) a top priority, we can reform healthcare, migrate more purchases online and make these transactions safe, swift and always secure.’
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